ADVENTURE IS KNOCKING
Cosmos Invites Travelers to Answer with New Branding
LITTLETON, Colorado – September 9, 2019 – For nearly 60 years, Cosmos has done something remarkable: Bringing the world to people; and people to the world. By pioneering value touring vacations, Cosmos has a long history of turning travel dreams into reality and giving travelers access to remarkable places, people and sites across the globe. As Cosmos launches its 2020 vacations, the value-centric brand is also unveiling a fresh look and feel, including new tagline, “Adventure is Knocking.”
“With our new branding, we’re celebrating the unparalleled and attainable access a Cosmos tour provides to the world’s ‘wow’ moments,” said Steve Born, chief marketing officer for the Globus family of brands. “We travel to discover new sights, experiences and sensations. On a Cosmos vacation, we make possible ‘never thought I would’ or ‘never imagined I could’ moments by making travel easy and affordable. That is what adventure means to us. The idea that ‘adventure is knocking’ captures the excitement that travel brings.”
With its new look and feel, Cosmos is celebrating the unparalleled and attainable access its tours provide travelers to the globe with value-centric vacations in 67 countries on six (6) continents. And, according to Born, Cosmos vacations have never been more popular. In fact, Cosmos sales have grown 40 percent (40%) in the last five years led by Italy, Britain and Greece.
“Adventure is waiting for us – all of us – out in the world,” said Born. “With our vacations, priced from just $79 a day, we’re helping travelers turn ‘what if’ moments into ‘I did’ realizations so they can expand their horizons, clear their heads and open their hearts to the world around them.”
Agents can celebrate Cosmos re-brand this fall, with the introduction of new brochures, complimentary marketing materials and a new video, inviting their clients to discover adventures in the world around them. For more information, agents can visit www.globusfamilypartner.com.
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ABOUT THE GLOBUS FAMILY OF BRANDS
Littleton, Colorado-based Group Voyagers, Inc. is the privately held company that markets and sells the Globus family of brands within the United States. Globus, Cosmos, Monograms and Avalon Waterways offer travelers unparalleled tour, independent travel package, river- and small-ship cruise options. Considered the world’s largest tour operator, with more than 90 years of international travel experience, the Globus family of brands is dedicated to enriching the lives of travelers by turning foreign destinations into familiar harbors, where the expense of travel is forgotten and replaced by personal value. The Globus family of brands is a proud supporter of The Ocean Cleanup. Consumers can book a Globus family of brands vacation or request brochures by visiting a preferred travel agent or by calling the following toll free number: 1.866.313.2855. For more information, please visit www.globusfamily.com. Travel advisors can request brochures by calling toll free 1.800.221.0090 or visiting www.globusfamilypartner.com.